Wednesday, May 18, 2011

Personal and political

I was just looking through some postings on this blog from a few months ago, and in this post, re-read this in a longer post on politicos who have given up blogging:
"Tom [Harris], Nadine [Dorries] and Iain [Dale] have distinguished themselves by being more-active-than-average online. None of them have been able to do the useful things that social media allows them to do - at least in part -because the personal engagement crowds out the political / policy conversation..."
I thought that it needed an add-on observation now. For anyone interested in designing processes, tools and platforms designed to promote useful engagement this is a salutary lesson: Avoid big personal brands.

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