"...the US obsession with the political blogosphere distracted people from the much richer opportunities online. US pol blogs thrives because the American mainstream political media is so boring and so editorially narrow, be it Fox News or the New York Times. Here in the UK we have much more vibrant newspaper-based political journalism as well as the vast edifice of the BBC and other public service broadcasters.
So it is not so surprising that our political blogosphere is less high profile than in America. The next UK election will NOT be an Internet election and very few contests or issues will be impacted by what happens online. But away from the overtly political websites the Internet is reconfiguring journalism and political discourse. Political journalism in the UK is already significantly networked. The blogs feed into the mainstream which itself is now widely connected online to the public. Social networks as well as specific interest websites are now framing the conversation alongside traditional media."
Read the whole thing if you can? It's actually a book review, but I think he's got a good post of his own in there as well.