As Margaret Prosser put it, Gordon Brown's problem is, at least partly, that he is "not a sunbeam."
Interestingly, it seems that the problems that The Reverend Doctor Paisley had this year were partly down to the fact that he IS a sunbeam.
I met him once in Brussels and - surprising as this sounds - he was quite witty, and he was instantly and slightly infectiously likeable to everyone around him.
Paul McCartney once phoned me up by accident as well once. I shit you not....