Approximately 5% of this site's readers (those of you who are here looking for more details on the 'facking machine', for example) are not also regular visitors to Chris Dillow's lovely blog.
If you are a member of this particular demographic, you may not have seen his frequent reminders about David 'Dave' Cameron's £30m inheritance. Here's the gushing puke that Chris links to over at the Daily Hell.
Remember now, viral marketing doesn't work. Pass it on.